Professional Google Ads & Meta Ads Course
Welcome to the Professional Google Ads & Meta Ads Course at ASDO Classes. This practical training program is designed for students, entrepreneurs, business owners, and aspiring digital marketers who want to master online advertising. Learn how to create, manage, and optimize high-performing advertising campaigns across Google and Meta platforms (Facebook & Instagram). Through hands-on projects and real-world campaign management, you’ll gain the skills to drive traffic, generate leads, increase sales, and maximize return on investment (ROI).
Duration: 3 Months (or customize as needed)
Eligibility: 10th Pass or Equivalent
Affiliation/Recognition: This is an autonomous program offered by ASDO Classes, providing practical, project-based training and industry-relevant skills to prepare students for careers in digital advertising and performance marketing.
Course content:
SEM 1 : Google Ads & Meta Ads Fundamentals
- Introduction to Digital Advertising
- Introduction to Google Ads & Meta Ads
- Understanding Online Advertising Platforms
- Digital Advertising Campaign Structure
- Google Ads Account & Campaign Setup
- Meta Business Manager & Ads Manager
- Understanding Campaign Objectives
- Audience Research & Customer Personas
- Introduction to Keywords & Search Intent
- Ad Formats & Placement Basics
- Budgeting & Bidding Fundamentals
- Advertising Policies & Best Practices
SEM 2 : Google Search Ads & Campaign Management
- Google Search Ads Fundamentals
- Keyword Research for Google Ads
- Keyword Match Types
- Negative Keywords
- Search Intent & Keyword Selection
- Ad Group Structure
- Responsive Search Ads
- Ad Copywriting & Call-to-Action
- Location & Audience Targeting
- Bidding Strategies & Budget Management
- Conversion Tracking Fundamentals
- Search Campaign Optimization
SEM 3 : Meta Ads & Social Media Advertising
- Meta Ads Manager Fundamentals
- Facebook & Instagram Advertising
- Campaign, Ad Set & Ad Structure
- Audience Targeting & Segmentation
- Custom & Lookalike Audiences
- Demographic & Interest Targeting
- Facebook & Instagram Ad Formats
- Creative Design for Social Media Ads
- Ad Copywriting & Creative Strategy
- Lead Generation Campaigns
- Traffic, Engagement & Conversion Campaigns
- Retargeting & Remarketing Fundamentals
SEM 4 : Advanced Google & Meta Advertising
- Google Display Advertising
- Google Video & YouTube Advertising
- Google Shopping Ads Fundamentals
- Performance Max Campaigns
- Meta Retargeting Campaigns
- Facebook Pixel & Meta Conversions API Basics
- Conversion Tracking & Event Setup
- Landing Page Optimization
- A/B Testing & Creative Testing
- Campaign Performance Analysis
- ROAS, CPA, CTR, CPC & Conversion Rate
- Advanced Budget & Bid Optimization
- Competitor Advertising Analysis
SEM 5 : Professional Specialization
- Professional Google Ads Campaign Projects
- Professional Meta Ads Campaign Projects
- Complete Digital Advertising Strategy
- E-Commerce Advertising Campaigns
- Lead Generation Campaigns
- Local Business Advertising Campaigns
- Advanced Retargeting & Remarketing
- AI-Powered Advertising Tools
- ChatGPT for Ad Copy & Campaign Strategy
- AI-Assisted Creative & Ad Content Generation
- Google Analytics 4 & Advertising Performance Tracking
- Client Reporting & Campaign Presentation
- Freelancing & Client Management
- Industry Live Advertising Projects
- Portfolio & Case Study Development
- Certification & Career Preparation
carrer opportunities
With the Professional Google Ads & Meta Ads Course at ASDO Classes, students gain industry-relevant skills and practical experience to build a successful career in digital advertising, performance marketing, social media advertising, lead generation, e-commerce marketing, and online business growth. This professional course prepares students for a wide range of exciting career opportunities, including:
- Google Ads Specialist
- Meta Ads Specialist
- Digital Advertising Executive
- Performance Marketing Executive
- PPC Specialist
- Paid Media Specialist
- Social Media Advertising Specialist
- Google Search Ads Specialist
- Facebook & Instagram Ads Specialist
- E-Commerce Advertising Specialist
- Lead Generation Specialist
- Campaign Optimization Specialist
- Retargeting & Remarketing Specialist
- Digital Marketing Consultant
- Freelance Ads Manager
Your journey into the world of professional digital advertising and performance marketing begins at ASDO Classes. Learn Google Search Ads, Meta Ads, keyword research, audience targeting, campaign planning, ad copywriting, conversion tracking, remarketing, retargeting, Google Display Ads, YouTube Ads, Performance Max, lead generation, e-commerce advertising, campaign optimization, analytics, and AI-powered advertising techniques using the latest tools and technologies. Through hands-on projects and real-world assignments, you’ll develop the creative, analytical, and technical expertise needed to plan, launch, manage, and optimize high-performing advertising campaigns.
Whether your dream is to work in digital marketing agencies, advertising agencies, e-commerce businesses, IT companies, startups, media companies, corporate organizations, performance marketing agencies, or as a successful freelance Google Ads or Meta Ads professional, ASDO Classes provides the practical training, industry knowledge, and confidence to help you achieve your career goals.
Turn advertising budgets into measurable business results. Join ASDO Classes and start your journey toward becoming a skilled and industry-ready Google Ads & Meta Ads professional.
Course content:
Software & Tools Covered
- Google Ads
- Google Ads Manager
- Google Keyword Planner
- Google Analytics 4 (GA4)
- Google Tag Manager
- Google Search Console
- Google Merchant Center
- Google Business Profile
- Google Ads Editor
- YouTube Ads
- Meta Ads Manager
- Meta Business Suite
- Meta Business Manager
- Meta Pixel
- Meta Conversions API
- Facebook & Instagram Ads Tools
- Canva Pro
- ChatGPT for Ad Copy & Campaign Strategy
- AI-Powered Advertising & Marketing Tools
- AI Ad Creative & Content Generation Tools
- Landing Page & Conversion Optimization Tools
- Campaign Analytics & Reporting Tools
- Competitor & Advertising Research Tools
Course content:
Upon successfully completing the Professional Google Ads & Meta Ads Course, students will receive a Professional Certification in Google Ads & Meta Ads from ASDO Classes. This certification recognizes the student’s professional knowledge, practical expertise, and industry-ready skills in Google Ads, Meta Ads, campaign planning, keyword research, audience targeting, ad copywriting, lead generation, e-commerce advertising, conversion tracking, retargeting, remarketing, campaign optimization, performance analysis, and AI-powered advertising workflows.
It demonstrates their ability to plan, create, manage, and optimize professional advertising campaigns for digital marketing agencies, advertising agencies, e-commerce businesses, IT companies, startups, media companies, corporate organizations, performance marketing agencies, and freelance projects, preparing them for a successful career in the digital advertising, paid media, performance marketing, and online marketing industry.